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SPOTLIGHT

The conference that puts YOU centre stage

November 25, 2016

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It is a one-day marketing conference (and party for marketing superstars) in the heart of downtown Toronto on November 25, 2016. 

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Spotlight is designed to be as interactive as possible. Two ways to get engaged at Spotlight are: (1) apply for your Spotlight moment beforehand or (2) seize engagement opportunities at the event.

> Items you can apply beforehand are: Talk Hours, Mini Challenge, and our main case competition, Survival of the Boldest.

> Opportunities to shine on the day of: Workshops and Networking 

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Both Rotman Commerce and external students can apply. However,  applications are closed now. Deadline was October 16th, 11:59PM.

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Where Is It?” tab_id=”1443497565560-d8990045-373d”][vc_gmaps link=”#E-8_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”][vc_column_text]

It’s the perfect place for you let your creative and critical juices flow! Spotlight will be at Centre for Social Innovation.

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Tickets are $40 for both Rotman Commerce and external students.

Your admission comes with two delicious meals, a day full of opportunities, a chance to win cash prizes, and access to our official social–Strobe Light.

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Which workshop will you attend? Will you be in the crowd or in the spotlight during the the case competition? It’s up to you to decide.

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Ad Challenge

What is it?

Spotlight your video production prowess by creating a 30-second ad spot. The world is your oyster –be as creative and innovative as possible while staying consistent with the product’s identity.

How does it work? 

Work on your own or in a group of up to four and submit your video for deliberation *(after being accepted to Spotlight). The top six teams will be chosen to present their ad to the audience and the esteemed judges on the day of Spotlight to win our mystery prize.

Break the Campaign Challenge

What is it?

Tackle one of CPG mogul PepsiCo’s marketing campaigns and break it down piece-by-piece. This challenge gives you the opportunity to criticize the best in the biz, so don’t pull any punches!

How does it work?

Riding solo, deconstruct one of Pepsi’s campaign and submit your executive summary. From the pool of applicants, PepsiCo judges will select a group of finalists to present on the day of Spotlight.

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Hosted by:
TAXI

Hosted by:pepsico

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Ad Challenge

1. Click yes in your application saying that you will be submitting an ad

2. Once accepted to Spotlight, you will learn more about the product/brand you will create an ad for

3. Send the link to your video to rcma@utoronto.ca

4. If you are chosen as one of the finalists, your ad will premier at Spotlight in front of TAXI judges!

 

Break the Campaign Challenge

1. Click yes in your application saying that you are interested in this competing in this challenge

2. Stay tuned for the to-be-deconstructed campaign and guidelines, which will be emailed out to accepted Spotlight delegates

2. Submit an executive summary of your deconstruction of a campaign to rcma@utoronto.ca

4. If you are chosen as one of the finalists, get ready to present at Spotlight in front of PepsiCo judges!

 

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Workshops” tab_id=”1443321998042-4cd0fa58-b6f1″][vc_custom_heading text=”Engage with professionals and build your skills in a hands-on workshop” font_container=”tag:h2|font_size:14|text_align:center|color:%2362bc19″ use_theme_fonts=”yes” css=”.vc_custom_1443971692355{background-color: #ffffff !important;}”][vc_empty_space][vc_text_separator title=”HOW IT WORKS” color=”black” border_width=”3″][vc_column_text css=”.vc_custom_1443760132714{background-color: #ffffff !important;}”]

Sales Pitch
What does it take to effectively close a multi-million dollar deal? Listen to sales veterans share their experiences in the industry, tips and tricks for sales success, and how to deliver an awe-inspiring sales pitch for a product, service, or yourself!

Take Away

✓ Making critical and analytical ideas relevant
✓ Negotiation tactics
✓ Tailoring your pitch to your audience

Product Launch
Launching a new product looks different across varying industries, because every industry is unique. Learn and experience the different processes involved in getting a product from a set of insights and ideas and out into the market.

Take Away

✓ Ideation of products across industries
✓ Governance and approval
✓ Steps to production and market

Insights
Sifting through data and coming out with workable plans can be very difficult. Experience how companies use their resources to collect and translate data into meaningful insights that can be used to create relevant solutions for their business..

Take Away

✓ Determining relevancy of information
✓ How to tackle Big Data

..

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Hosted by:

 

 

 

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1. Decide on your order of preference
2. Rank your preferences on the application

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Talk Hours” tab_id=”1444938612310-fc45ee78-e594″][vc_custom_heading text=”Take Centre Stage and Share your Knowledge on the Topic of Your Choice
” font_container=”tag:h2|font_size:14|text_align:center|color:%2362bc19″ use_theme_fonts=”yes” css=”.vc_custom_1443971685574{background-color: #ffffff !important;}”][vc_empty_space][vc_text_separator title=”HOW IT WORKS” color=”black” border_width=”3″][vc_column_text css=”.vc_custom_1443497274888{background-color: #ffffff !important;}”]Apply by yourself or with a partner to give an 8-minute presentation to your peers and professionals on one of the featured discussion topics. Be creative!

 

Entrepreneurship
Have you ever been a part of a start-up or simply have your own, great ideas? Share your small-business or entrepreneurial experiences, ideas for an entrepreneurial venture, and/or your thoughts on how to be successful when starting and growing a business!

 

 

Relevancy in Marketing
Successful marketing campaigns are rooted in relevancy. Share marketing strategies, campaigns, or branded content that you felt connected with their target demographics, why they were effective, and what it means for marketing. Alternatively, shine a light on strategies, campaigns, or content that you felt missed the mark and how they could have been improved.

Marketing the Future
Think you can see the future? Share your predictions for the next big marketing trend—emerging products or categories, growing platforms or demographic groups, or innovative strategies that you think will be important for future marketing leaders to master.

 

 

 

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Brought to you by:

Uber-logo

Brought to you by:pepsico

Brought to you by:Google-logo

 

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1. Click yes in your application saying that you will be applying to a Talk Hour
2. Once accepted to Spotlight, send one-page executive summary of what your talk would entail to rcma@utoronto.ca
3. If you are selected as the final Talk Hour host, speak in front of the entire crowd at Spotlight!

[/vc_column_text][/vc_tta_section][vc_tta_section title=”Survival of the Boldest” tab_id=”1442962535737-3d153b01-b13c”][vc_custom_heading text=”SHOW US THAT YOU CAN SURVIVE THE BOLDEST CASE COMPETITION” font_container=”tag:h2|font_size:14|text_align:center|color:%2362bc19″ use_theme_fonts=”yes”][vc_empty_space][vc_text_separator title=”HOW IT WORKS” color=”black” border_width=”3″][vc_column_text]

In a team of one, two, or three, put on your creative and critical marketer hats to provide a marketing solution to Google. If you prove to be the boldest marketers at Spotlight, your team will win $1000!

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1. Click yes in your application saying that you are interested in competing at the main case competition
2. Once you are accepted to Spotlight, you will receive a digital copy of the case
3. Submit a one-page executive summary to rcma@utoronto.ca
4. If you are one of the finalists, you will present to the judges on the day of Spotlight
5. Amaze them with your ideas and skills and win $1000!

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Can I still attend the conference if I don’t want to be on stage?

Yes, absolutely! We realize that some people aren’t ready to be in the Spotlight yet – and that’s ok! Spotlight is meant to be inspirational and enjoyable for delegates spectating the events as well. In fact, you can experience the entire conference from the passenger seat by selecting ‘No’ when asked on your application if you will be speaking/competing.

Do I need to submit my Ad Challenge/Break the Campaign Challenge/Talk Hour/Google Survival of the Boldest materials with my application on October 16th?

No. You will be prompted to submit these materials once you are accepted to the conference. This is also when you will receive more details about the Ad and Break the Campaign challenges and also our case competition, Survival of the Boldest, hosted by Google. Feel free to start brainstorming points for Talk Hour submissions now as the topics are posted on our website!

Do I need to identify my team members for the Google Survival of the Boldest Cast Competition before I submit my application on/before October 16th?

No. You will only be required to tell us your team members when you submit your executive summary for the case competition. Once accepted to the conference, those who indicated they were interested in competing for the case competition will receive a prompt/the required materials needed (i.e. the case) to submit an entry for it.

Am I supposed to register/pay on the Rotman Commerce Portal?

Not yet. We will email all accepted applicants within one week of the application deadline with links to register on the Rotman Commerce Portal. Applicants should register and pay on the Portal by the specified deadline in order to secure their spot at Spotlight. Note: you must complete the Spotlight application available on this website in order to register on Portal.

Are you going to assign teams for the Google Survival of the Boldest Case Competition?

No, we are giving the power to the people! Make your own teams as you wish! If you are having difficulty finding team members, please contact us at rcma@utoronto.ca or talk to Umair Nadeem, who posted below!

I am nervous to speak by myself for a Talk Hour – what do I do? 

DEEP BREATH. We will not stand between you and living your dreams! You can apply to speak during a Talk Hour presentation with a partner to ease your anxieties!

Are transportation and lodging included in the ticket price?

No. Unfortunately, we are unable to provide transportation and lodging at this time. However, we strongly recommend that you see if your school’s program offers subsidies to conferences like Spotlight! Please contact us if you require assistance in arranging either of these in/to Toronto.

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