Marketing Madness gives particpants the opportunity to build the marketing strategy of a tangible product, and follows the entire journey of bringing that product to market; from idea generation to ultimate execution.
Real Product, Real Process
Head to Head
Madness teams will face off head to head in rounds, fighting their way through to the finals in a March Madness-style bracket. Go big or go home.
More than a Moment
A successful marketing campaign is a marathon, not a sprint. The Madness competition gives teams a whole month of competition and strategizing, bringing you closer to the real world of marketing.
The Competition is Fierce
Face off against other teams through rounds of marketing campaigns until the very end.