Marketing Madness

The Ultimate Case Competition

March 2016

DESAUTELS CENTRE FOR INTEGRATIVE THINKING, 2PM

Real Product, Real Process

Marketing Madness gives particpants the opportunity to build the marketing strategy of a tangible product, and follows the entire journey of bringing that product to market; from idea generation to ultimate execution.

Head to Head

Madness teams will face off head to head in rounds, fighting their way through to the finals in a March Madness-style bracket. Go big or go home.

More than a Moment

A successful marketing campaign is a marathon, not a sprint. The Madness competition gives teams a whole month of competition and strategizing, bringing you closer to the real world of marketing.

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The Competition is Fierce

Face off against other teams through rounds of marketing campaigns until the very end.

WHERE IS IT

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