THE JUNIOR MARKETER DEVELOPMENT PROGRAM IS
Designed to develop the next
generation of marketing leaders at
Rotman Commerce.
THE JUNIOR MARKETER DEVELOPMENT PROGRAM IS
Designed to develop the next
generation of marketing leaders at
Rotman Commerce.
Develop
Experience
Lead
To start, you will be introduced to the vast world of marketing, helping you to understand what it means to be a marketer, and which areas
appeal most to you. In this phase, you will have the opportunity to become apart of our community at Rotman Commerce, to help you
establish meaningful social, and professional relationships.
In this phase, you will develop key skills to succeed as a young professional, building your personal brand and professional presence. You
will learn how to master the art of networking, connect with corporate professionals, and more!
With coaching, support, and mentorship, experience marketing first-hand across RCMA’s portfolios: Events, Corporate Relations, Marketing,
and Finance. In this phase, you will partner with a Portfolio Member to collaborate on a project that will add value to our student
community, and professional experience to your résumé!
We will help you to expand your marketing expertise further through group case studies based on real-world challenges that brands are
facing today. You will continue to have exposure to leaders in the organization and professionals in the industry through participation in
RCMA events.
Through presentations, workshops, and a case challenge, this phase will help you to become a marketing leader. You will present your
learnings and share your experience with your peers. Our workshops will teach you how to manage marketing projects to deliver growth for
brands and their products/services. Then, you will be able to apply your expertise in the JMDP Case Challenge.
With a partner, you will craft a recommendation to solve a business challenge based on a case from one of the world’s biggest brands. You
will receive coaching and mentorship from RCMA leaders to help you succeed along the way. To conclude the program, you will be invited
to interview for a Portfolio Member role for the following year, pending your interest.
RC Portal > Student Groups > Leadership Opportunities > Job ID: 7808
Have questions? Get them answered at rcma_jmdp@outlook.com
What is the RCMA looking for in a candidate for this program?
For more information about application requirements please review the job description on RC Portal. In general, we are looking for students that have a genuine interest in the program, an interest or passion for marketing, who are eager to learn and have past experience leading projects or people. You are not expected to have any professional experience to be considered.
What does the commitment look like per week?
On average, you can expect to dedicate a maximum of 4 hours a week to the Junior Marketer Development Program. We will meet as a group weekly (6 JMs + JMDP Manager). Additionally, we will occasionally attend RCMA events and socials. The total duration of the program is about 20 weeks during the school year.
If I am not interested in a career in marketing, should I still consider this program?
Absolutely! We have designed this program to develop you as a business manager, to build skill sets that you will use in nearly any career in business, like networking and motivating people. Marketing by nature is a very broad industry that touches many areas of business like finance and research & development, and more.