The Rotman Commerce Marketing Association holds various events throughout the year, all specifically designed to bring out the best in you, the student. We are constantly innovating events to ensure that you are exposed to nothing but the best. Every event has a specific purpose, targeting the development of your skills, your network, or challenging you to think big. By staying in constant contact with the student body, the RCMA is able to adapt its events to fit your wants and needs, ultimately maximizing your value at every event and allowing you to unlock your full potential.

Rotman's Den

rotmans den

Challenge yourself with a team of six as you charge head-first into the world of marketing with the guidance of mentors and corporate partners. They will prepare you for not just any DEN but ROTMAN’S DEN, where you will present in front of five industry dragons! Your team will be taken through three marketing waves:
Target Market Analysis
Marketing Campaign Creation

Come test your presentation and pitching skills – the pressure is on to impress!

Learn more about Rotman’s Den



Spotlight is a party for marketing superstars. Instead of the traditional approach to conferences, the RCMA wants to be bold and shine the Spotlight on students for a change. This is an opportunity for students to showcase their accomplishments, their aspirations, and their marketing knowledge, in a professional yet engaging atmosphere.

Learn more about Spotlight

Agencies After Dark

brewing connections

This event is an opportunity for students to connect with industry professionals and actually have a meaningful conversation in an intimate setting that will be conducive to creating a relaxing environment. Targeted more at recruiting and expanding networks; this is not an event to gain technical knowledge or skills. The focus is to connect students with professionals in order to expand their contact base and hopefully provide them with career connections, assisting with their recruitment. Ideally, this event will have a 4:1 student to corporate professional ratio.

Learn more about Agencies After Dark

Creative Collaboration Challenge

creative collaboration challenge

This event is a case competition for first and second years where students are able to receive guidance from experienced upper year students to work through and solve a marketing problem. This will give students an opportunity to network, increase marketing skills, and exercise teamwork while possibly giving representatives fresh, new ideas that they can take back to their company. Students will also be able to see thought processes used when tackling a marketing case. This event aims to inspire innovative approaches and creative solutions, as well as provide students with a taste of what marketing really is outside of the classroom.

Learn more about Creative Collaboration Challenge

Marketing Madness

marketing madness

Things get real…

More than just a case competition, Marketing Madness is the next step in preparing students for the world outside of school. Taking a hyper-realistic approach, teams will be given real products to market, facing off head to head through an 8 team bracket. There can only be one winner – are you in?

Learn more about Marketing Madness