With RCMA, become a part of our mission
to be the hub of marketing skills, people, and ideas at Rotman Commerce.
Expand your limitless marketer’s toolkit,
be inspired by other students and professionals,
and share your bold ideas.
For the past 18 years, RCMA has been the number one resource for marketers at UofT Rotman Commerce and beyond.
Through six events and Spotlight, the flagship conference, RCMA provides the most relevant and engaging events for marketers.
Yearly Acts of Boldness
Bottles of Green Paint
Poker Chips Shoved In
Jars of Jalapenos
President and Vice President are the dynamic duo of RCMA. They ensure that RCMA’s vision and strategy is executed through all different initiatives. The duo also encourages and guides the organization and the team individuals to always strive for new and innovative ways to improve and grow. Whether it is one being good cop and the other being and bad cop, or being the Batman & Robin of Rotman Commerce, the President and the Vice President is the inseparable pair of RCMA.
The finance portfolio connects all areas of RCMA under one driver: money. To ensure all attendees receive the best experience possible from RCMA, the finance director works across the organization to fund initiatives and manage our bank account in the best way possible. From addressing financial sponsorship allocation to approving expenditures, the finance portfolio rejects the idea of mo money mo problems!
The events team are the people who bring ideas into action. They work tirelessly to combine all of the elements from each portfolio team to bring you the best experience possible. We’re constantly innovating to adapt to your needs. Think of us as chefs, working hard to bring you the best new recipes while delivering some of your old favourites with a twist. This portfolio designs and executes events that will satisfy your hunger for skill development while entertaining you at the same time.
Chefs of RCMA: Alexandra Roseborough, Grace Yao, Yasmin Marjaee, Aaron Shafton
The Marketing portfolio is responsible for making the RCMA pop! We design campaigns online and offline to share the RCMA’s message and end-user benefits to you, our consumer! We are always looking for ways to better engage with you, to develop even better events and programming, to ensure you have the best experience with us. We are structured by 4 main functions: Communications (Online content, key organizational messaging), Engagement (Experimental marketing efforts and RCMAHub initiatives), Insights (Research studies and innovative development) & Media (Photo and video content production).
RCMA Poppers: Ellen Li, Holly Liu, Julie Magnaudet, Sharon Almeida
The Corporate Relations portfolio serves as the liaison between the RCMA and corporate professionals. The CR Team is the first point of contact between the RCMA and any sponsoring companies, hence everyone on the team is very good-looking and charismatic. It is these same good looks and charisma that allows the CR Team to attract corporate sponsorship and representatives to RCMA events, aiding in increasing the quality of all events offered throughout the year.
The best-looking people of RCMA: Mia Monteiro, Aadesh Patel, Isha Shaban